Friday, July 13, 2007

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Remember when people dismissed the charges that key Saudi figures and members of the royal family were flown out of the country? They said that no one was flown out before airspace was open to everyone. They also avoided the question this raised--was any thorough questioning done? As it turns out, there were some flights that were never reported . The Sept. 11 commission examined the Saudi flights in its final report last year, and it found that no Saudis had been allowed to leave before national airspace was reopened on Sept. 13, 2001; that there was no evidence of "political intervention" by the White House; and that the F.B.I. had done a "satisfactory screening" of the departing Saudis to ensure they did not have information relevant to the attacks. The documents obtained by Judicial Watch, with major passages heavily deleted, do not appear to contradict directly any of those central customer tracking software indings, but they raise some new questions about the episode. The F.B.I. records show, for instance, that prominent Saudi citizens left the United States on several flights that had not been previously disclosed in public accounts, including a chartered flight from Providence, R.I., on Sept. 14, 2001, that included at least one member of the Saudi royal family, and three flights from Las Vegas between Sept. 19 and Sept. 24, also carrying members of the Saudi royal family. The government began reopening airspace on Sept. 13, but many flights remained grounded for days afterward.

In the third excerpt from The Era of Choice: The Ability to Choose and Its Transformation of Contemporary Life, Edward C. Rosenthal looks at whether the abundance of choice can actually negate choice—leaving us with no choice at all. The first excerpt can be found here . Thus far, I have argued that human beings have faced far more choices than ever before, and that this abundance of choice has significantly altered our lives. I need to point out, however, that the presence of choice, especially when it is overwhelming, can have the effect of negating itself. In this inversion of choice, too much choice can equal none at all. Suppose you need, for example, a phone of some sort, and walk into an electronics drugs from canada tore with ten minutes left on your lunch hour. There you are with maybe seventy phones in front of you. Such a situation can be bewildering, intimidating, and even paralyzing. Not knowing where to start, and not having all day either, you could well walk out speechless and empty-handed. We often take the vast selection available in stores for granted, but if you were to transport most people from outside the West and plunk them down in the shampoo aisle of the local megadrug store, their wide-eyed, open-mouthed bewilderment would shock you. The inversion of choice is shaping both consumer behavior as well as business’s responses to it.

In a time of shortening attention spans, designing a compelling corporate website isn't an easy thing to do. Corporate websites usually feature tons of information, highly kurs xml elevant for the company but less so for ordinary consumers. Still, Coca Cola believed that its corporate website should be one of their most important touchpoints to show how they're involved in our society. In order to do so, we built our winning pitch proposal around "true stories" that relate corporate facts to people working at Coca Cola. By doing so we managed to do the impossible : presenting 600 pages of content via a fresh looking, easy to navigate and compelling platform. Check out the "all new" corporate Coca Cola site for Belgium/Luxemburg here .

In the third excerpt from The Era of Choice: The Ability to Choose and Its Transformation of Contemporary Life, Edward C. Rosenthal looks at whether the abundance of choice can actually negate choice—leaving us with no choice at all. The first excerpt can be found here . Thus far, I have argued that human beings have faced far more choices than ever before, and that this abundance of choice has significantly altered our lives. I need to point out, however, that the presence of telemarketing lead hoice, especially when it is overwhelming, can have the effect of negating itself. In this inversion of choice, too much choice can equal none at all. Suppose you need, for example, a phone of some sort, and walk into an electronics store with ten minutes left on your lunch hour. There you are with maybe seventy phones in front of you. Such a situation can be bewildering, intimidating, and even paralyzing. Not knowing where to start, and not having all day either, you could well walk out speechless and empty-handed. We often take the vast selection available in stores for granted, but if you were to transport most people from outside the West and plunk them down in the shampoo aisle of the local megadrug store, their wide-eyed, open-mouthed bewilderment would shock you. The inversion of choice is shaping both consumer behavior as well as business’s responses to it.

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